This is the wrong question. Anyone who asks this question does not understand social media--which is the current state of the Internet right now.
I work in Extension. We are a system of educators whose mission it is to provide non-formal education and learning activities to people throughout the country using research-based information from land grant universities. A system largely behind the curve of advances in 21st century communication. Change agents who resist the opportunity to tell the story of the incredible impacts they make on a daily basis. Otherwise known as, "the best kept secret" in your community.
Face-to-face contacts, the telephone, fax machine, email, newspaper articles and radio ads--what is the impact of these communication tools and traditional media on your Extension programs? Can you give me these metrics?
Let me ask another way, what impact has your mom and dad had on your life? Can you give me these metrics? You don't have the data but it exists, likely in your memories and photo albums.