Soft Management

 
 
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I've been enjoying my free copy of Seth Godin's recent manifesto, Stop Stealing Dreams.

He shares the interesting origin of multiple-choice tests in Section 10, Frederick J. Kelly and your nightmares:

In 1914, a professor in Kansas invented the multiple-choice test. Yes, it’s less than a hundred years old.

There was an emergency on. World War I was ramping up, hundreds of thousands of new immigrants needed to be processed and educated, and factories were hungry for workers. The government had just made two years of high school mandatory, and we needed a temporary, high-efficiency way to sort students and quickly assign them to appropriate slots.

In the words of Professor Kelly, “This is a test of lower order thinking for the lower orders.”

A few years later, as President of the University of Idaho, Kelly disowned the idea, pointing out that it was an appropriate method to test only a tiny portion of what is actually taught and should be abandoned. The industrialists and the mass educators revolted and he was fired.

The SAT, the single most important filtering device used to measure the effect of school on each individual, is based (almost without change) on Kelly’s lower-order thinking test. Still.

The reason is simple. Not because it works. No, we do it because it’s the easy and efficient way to keep the mass production of students moving forward.


Memorizing information is pointless when you have a computer in your pocket with all the world's information just a touch away. Is the only thing we can teach these days is how to get a high test SAT score? 

I find it odd that teachers spend more time teaching youth to memorize trivial information (like "When was the war of 1812?") than they do teaching them to competently search and find it on the Internet. Oh, wait...is that because most teachers are technically illiterate? It's not their fault, I mean the administrators over at the school district won't "let" them stray from the curriculum.

I often hear teachers complain about students attitudes and how flaky they are. Here's an idea, what if we taught youth to make commitments (and keep them), to overcome fear, to deal transparently, to initiate, and to plan a course?

Can adults teach youth (or other adults) to desire lifelong learning, to express themselves, and to innovate? I believe it is possible. I believe it is more likely on an outdoor retreat, camp, or field trip than in a classroom via a boring power point presentation.

REAL LEARNING is not done to you. Learning is something you choose to do.

The world has changed and unfortunately the school system is exactly that, a industrialized "system," working on a massive scale, that has significant byproducts, including the destruction of many of the attitudes and emotions we’d like to build our culture around. In the early industrial economy of the 19th and 20th centuries the two biggest challenges were finding enough compliant workers and finding enough eager customers. School was invented to solve these problems, and it worked.

The 21st century economy needs creative thinkers and problem solvers, not mindless cogs that are obedient, on-time, and work to make widgets cheaper and faster than the day before.

 
 
This Fast Company article entitled, "HOW DIRECTOR CASEY NEISTAT WENT ROGUE WITH NIKE’S NEW AD" is all about improv – something I really need to work on. He made the slogan personal and made it count. Now it's viral and it's teaching everyone about doing work that matters to you. Here's the video that resulted:
I’m in the constant process of planning meetings, events, day camps, week-long camps, and many other kinds of expeditions. It feels like all my time is consumed by just planning.

But the important thing I’ve realized is no matter if I plan it or wing it, I’ve got to #makeitcount.

Here’s a video I made for one of my 4-H youth to enter a contest. We worked hard on it and we are still plugging away at getting youth interested in technology. It's fun and we're making it count!
 
 
Today I had the great pleasure of speaking at the Diversified Agriculture Conference in Layton, Utah.

I met so many nice farmers and ranchers, it was my pleasure to discuss one of my favorite subjects: Social Media!

Below is my Prezi and I made a SWEET handout which is downloadable in PDF format. I've also included my talking points:

Everybody Eats
• This is what we all have in common: Farmers, Hippies, City Slickers, Urban Cowboys
• However, views are distorted because Ag is so removed from consumers

Is There a Disconnect Between Consumers & Farmers?
• Farmers are now <2% of the population
• Does the average consumer know where their food comes from?
• Who’s got some funny stories?
• Homer Simpson Video on: bacon, pork chops & ham
• See how far Ag has come over the years with Monsanto Video

WTF?
Without The Farmer…There Is No Food!
• If you’re not in it for the money, why do it?
• Farmers work because of: Tradition, Passion, Fun & Price in feeding the world

What’s the Issue?
• There is currently a BATTLE for INFLUENCE on the Internet
• Most of Ag does not even know it’s going on because they’re so busy PRODUCING everyone’s food
• Right now Ag is the Silent Minority

Anti-Ag Groups
• These groups have an AGENDA: Peta, Humane Society, Greenpeace, Farm Sanctuary, Sierra Club
• They have great POWER & INFLUENCE online throughout social media forums. 
• But do they see the big picture? Think about horse harvesting laws?
• They are controlling the image of Ag & making it harder for Ag to feed the world

Is Social Media a Fad?
• So what if Anti-Ag groups are big in Social Media?
• Does this really matter?
• Is it a bubble? Will it go away?

Social Media Stats
• FYI: It’s here to stay
• BTW: the world is going MOBILE
• If you disagree, throw your cell phone in the trash on your way out because Facebook reached 50M users 3x faster than cell phones did

Mass Influence
• Social Media is now the “Great Equalizer”
• This is how Obama won the Whitehouse in 2008 & how his campaign raised over $750M to defeat Clinton and McCain
• This is how Obama will raise $1B in 2012
• Liken Social Media adoption unto adoption of Telegraph: LINCOLN vs. LEE
  1. Lincoln used the telegraph, Lee did not
  2. Lincoln controlled all battles through quick communication with his generals, Lee wrote letters 
  3. Lincoln nationalized railroads and mobilized troops faster, Lee struggled to keep up and went on the defense
  4. The North beat the South

Old Media
• TV & Newspapers are losing their footing, struggling to adapt, fighting change
• Declining in trust and credibility because they’re really slow compared to news from blogs and social media networks
• Learn about the “New Media” – watc the  AgChat Video

What is #AgChat?
This is the most important takeaway: Join the Conversation
• From 6-8pm MTN time in Utah
• Tip-toe in first, listen + learn…then share
• Twubs.com/agchat click on the links, read, learn the issues
• Get comfortable and eventually participate!

Now, Tell Your FARM STORY
• This is how we can influence the conversation
• Consumers deserve to have farmers answer their questions about food...right?
• How else can you contribute?
• Farmers know what BS smells like…so DISPEL MYTHS
• Start with ONE Social Media tool and get to work

Thank You
agsocialmedia.pdf
File Size: 4577 kb
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I am proud to announce that one of Utah's 4-H Robot teams in SLC won one of the top awards given at the Utah FIRST Lego League Championship State Finals!  The team “Lego Bistro” earned themselves the "Innovative Solution Award!"
VOTE HERE

This award is given to the team who comes up with the best idea and presentation on this topic: “Can FIRST® LEGO® League teams improve the quality of food by finding ways to prevent food contamination?”VOTE HERE

Learn more about their project by visiting the Lego Bistro Blog. Lego Bistro has an incredible idea, but we need your help to take them to the next level.  The next step is earning a development grant that will allow them to take their idea to market. Here's the scoop:
  • Lego Bistro is eligible to win big--$250,000 -- through the FLL Global Innovation Award.
  • We are asking you to vote daily to ensure their idea makes it to the top 10 competitors. You can help by voting as often as you can.  I believe the voting continues on into March.
  • The top teams are reviewed by a panel of judges for the final award. We need to get them in a place where the judges will even look at them.  How cool would it be if our Utah 4-H team won this award!
  • Please send this out to everyone you know. Post it on your website, blog Facebook page, on Google+ or in Twitter.  Just get the word out that a Utah 4-H team needs your help.
  • You can vote once for each 24 hour period!
VOTE HERE
 
 
Siri is an "intelligent" software assistant and knowledge navigator. Basically it's your personal assistant.

This video is not only hilarious but very informative as well. Learn all about Apple's Siri application for iOS on the iPhone 4S. 
 
 
You can't watch this video without being totally amazed by this kid. Not only is he an excellent public speaker, but he's literally a genius. Was he born this way? I think not, talent is overrated. People only get this way through 'deliberate practice.'

Viewing this video further motivated me in my 4-H work with technology. I really liked how he started an app club at his school where kids can get together and learn how to create mobile apps. It's what I'm currently working on so we have a community of kids like him in Southern Utah.

I wouldn't be surprised if his club is an actual 4-H club, that's what 4-H is all about - kids learning skills under the guidance of caring adults. It can be after school, at your house or any community center. Adults who have the time and want to share what they know with kids in their neighborhood are encouraged to get involved, consider this your invitation.
 
 
Google has recently announced some Spring Cleaning initiatives and is scrapping the following projects: Google Knol, Google Search Timeline, Google Gear, Google Friend Connect, Google Bookmarks Lists and Google Wave.

Learning of the projects Google was "quitting" reminded me of what I learned from Seth Godin's The Dip. I'm sure all these projects that Google started were cool, exciting and fun at first...then they got harder and not so fun. Once things weren't fun anymore, they got even harder to push through and were no longer fun at all. 

When things aren't fun anymore the thought of quitting is on your mind often. You consider the goals you set in the beginning of the project, your business, or your job and ask yourself, "Should I keep going or just scrap this altogether?" Of course you don't want to feel like a failure, but it might be time to cut your losses.


When is a good time to quit? 

Seth defines the Dip as "a temporary setback that will get better if you keep pushing." But be careful, you're either facing a Dip or a Cul-de-Sac. A Cul-de-Sac is "a situation which will never get better, no matter how hard you try." 

It's up to you to determine where you stand. Google realized it was in a Cul-de-Sac. Weight the pros and cons. Do the math.


Like Google did with these projects, if you're faced with a Cul-de-Sac you'll win by quitting and moving onto a dip that is worth pushing through. Certainly there are plenty of other things to do, especially for Google. 

To conclude, what really sets the remarkable apart from the mediocre is their ability to escape dead ends quickly, while staying focused and motivated when it really matters. Google's story of spring cleaning should not be one of failure, but one of triumph over the Cul-de-Sac.
 
 
I just found out today that Utah State University published my first factsheet. Not a huge deal, but cool nonetheless. I plan to publish many more techy articles in peer reviewed journals in 2012, I love the fact that writing is now a component of my job! My next one will be about utilizing online surveys for data collection in programming. 

Right now I'm writing one about the advantages and disadvantages of connecting with clients via social media outlets and allowing them into your personal life, it's a fun one.  It can take as long as a year for an article to get published so let's hope it's not too outdated by the time it hits the press, if it ever does.

For my first factsheet, I thought it would be cool to write about my favorite web application, so I chose to introduce Dropbox! While many folks are like, "Duh! Everyone uses Dropbox!" You'd actually be surprised at how many people do not. 

Here's a fun game: 

1. Ask someone if they've heard of Dropbox. 
2. If they say Yes, reply "Cool, right on." If they say no, invite them through your Dropbox account (you'll get 250MB) and show them how it works.
3. They will thank you from the bottom of their heart and think you are so very smart.

Follow this link to set-up your Dropbox account, the first 2GB are free: 

http://db.tt/ZLoaJyr 
factsheet.dropbox.2011.pdf
File Size: 144 kb
File Type: pdf
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So you've got big plans for the future...Great, so do I! A year or so ago, while I was reading  Crush It! by Gary Vaynerchuk, I realized that I wanted to have a career sharing leadership and business principles. I think it would be fun and I like learning. I recognized that this dream was a long way down the road, but I had better get started doing something now.

So I follwed Gary's advice on branding yourself and started this blog writing about the things that I am interested in. I enjoy it, it's fun, and I'm learning.

I'm sure someday I will look back on this and be embarrassed. However, I've learned that if you're not launching too soon, you're launching too late. Or better put, if you're not embarrassed by your first version, you've launched too late.

In this video, Derek Sivers teaches that "Version 0.1" is the thing you can do right now to get started because "Version 4.8" will come eventually after much trial, error, and refining. The important concept to realize is that you'll never begin if you're trying to start with "Version 2.0". Apple launched the first iPad even though deep in the basement of their R&D Dept. they had a prototype of the iPad 6. The point is, you'll never launch if you're waiting until the product is perfect.
 
 
Dean and Sobel report that the universal belief that Walmart drives “mom-and-pop” shops out of business is statistically unsupported. Their research suggests, that while Walmart does cause some directly competing small businesses to fail, those particular failures are completely counterbalanced by the entrance of new small businesses through the process of creative destruction. This article presents a different side of how the entrance of Walmart actually affects a community. Walmart’s entrance into an economy actually spurs innovation by driving out old inefficient businesses, leaving newly vacated commercial real estate available at lower prices. More affordable rents decrease the barriers to entry for new and more innovative businesses and these new companies have to be more specialized because of their proximity to Walmart. Overall, with the entrance of a new Walmart store into a community, entrepreneurialship is stimulated, businesses become more efficient, and consumers save more.