This Fast Company article entitled, "HOW DIRECTOR CASEY NEISTAT WENT ROGUE WITH NIKE’S NEW AD
" is all about improv – something I really need to work on. He made the slogan personal and made it count. Now it's viral and it's teaching everyone about doing work that matters to you. Here's the video that resulted:
I’m in the constant process of planning meetings, events, day camps, week-long camps, and many other kinds of expeditions. It feels like all my time is consumed by just planning.
But the important thing I’ve realized is no matter if I plan it or wing it, I’ve got to #makeitcount.
Here’s a video I made for one of my 4-H youth to enter a contest. We worked hard on it and we are still plugging away at getting youth interested in technology. It's fun and we're making it count!