Last month I travelled to Washington DC for National 4-H Conference
. It's a youth leadership conference for all 4-H youth leaders from every state. They come together for a week and figure out solutions to problems that their generation will face.
Here's the cool part, they prepare presentations about their solutions and deliver them to officials at the USDA, HRSA, and White House! A seriously amazing opportunity for a teenager.
Teens also spend a day at the US Capitol meeting with their own Senators and Representatives telling them their 4-H story.
Here's a video I made about the experience:
I accompanied the 4-H youth leaders who presented their plan to increase youth's desire to study STEM subjects to the White House Office of Science and Technology Policy
Their solution: Provide youth with fun, hands-on STEM activities and help them gain confidence in themselves so that they believe they can pursue and master these areas of science. They all agreed that the best way to promote this would be through social media. They highlighted the FIRST
and the Maker movement
One of the policy analysts asked the youth 3 questions:
- How many of you do STEM? All hands raised.
- How many of you are on Facebook, Instagram, Twitter, or Snapchat? All hands raised.
- How many of you share your STEM experiences on these social networks? 2% raised their hands.
After the meeting, I sat down with the youth to debrief on what they had learned from their experience (this is what we do in 4-H; Do, Reflect, Apply). I asked them, "Why don't you share your experiences on social media?"
Their responses were interesting, one youth remarked, "Nobody cares, what I say won't make a difference." I replied, "But you just told the White House OSTP that the best way to market STEM education was through social media?" I followed up with, "Haven't you ever been influenced by content you've seen on Facebook?"
After this reflective conversation, I shared the story of one of my 4-H youth leaders in Washington County, Utah who made a difference promoting our 4-H Robotics program
. He did amazing work, but the story would have gone nowhere unless I made a video and tweeted the heck out of it. I asked the youth leaders, "What can I do to help you realize that you actually can make a difference?"
The response I got was fascinating. Another youth said, "You just did. We know what we need to do, but it's hard. It's easier to just ignore the leader inside telling me to step outside my comfort zone and do something challenging." That's when they understood something that could be summed up in one of my favorite quotes: Fear is an indicator of what you need to do next.
- Seth Godin
This week I'm at National 4-H Conference
in Washington DC. I'm chaperoning Utah's youth delegation as they work to create solutions to our our nation's biggest problems (STEM education, bullying, feeding a growing worlds, obesity).
During the conference I like to check my LinkedIn
, where I often find the best content to feed my hungry interests. I came across this incredibly motivating post
about "ideas" and "execution" by Gary Vaynerchuk
Gary's perspective reminded me how nearly worthless ideas are without execution. Then I remembered what Derek Sivers
had to say about Ideas x Execution:
This content provided me with an important lesson to teach these 4-H youth leaders before they give the presentations (about their ideas) to the federal government. Here's what I told them: Ideas on their own are just a multiplier, they're worth NOTHING without execution.
I then added the most important part of making a conference effective: Go home and DO SOMETHING! TRY! MAKE a DIFFERENCE! Otherwise all this time and effort was a waste.
Then I read this quote from Gary's post: Put in the work. Execute, and then you've got a shot. Your ideas are cute and all, but without execution, most of you will fail.
Thanks for the content and perspective Gary! (@garyvee
) You inspired a very effective debriefing session with passionate youth leaders on the cusp of making a huge difference in their communities, nation, and world.
I recently finished up an interview for a faculty position with the University of Nebraska - Lincoln. Interviewing for faculty positions at universities is very different than an interview with a small business or Fortune 500. I think it's because people tend to stay in their jobs a while and a tenure track faculty position is rather secure - they really want to be sure about you before they put a ring on the relationship. It's a very arduous process (rapid-fire interviews, meals, presentations, more interviews, and meetings), not to mention exhausting (but don't let that show). With USU it was four hours. I was in Nebraska for 2 full days.
I'm an Eagle Scout so I don't believe you can ever be too prepared. I found these interview questions from this blog post
by Seth Godin
and this Inc.com article
by Jeff Haden
. I prepared by reviewing them over and over. If you find that the questions you're being asked aren't these, then steer the interview in the direction you're prepared for (remember, they are all there to hear what you have to say). Trust me, if you can provide some awesome responses to these questions, coupled with serious enthusiasm, then you're going to nail it.
And to all you admin/HR folks in charge of hiring key decision makers...take note.
Without further adieu:The 19 Most Useful Interview Questions
- How long are you willing to keep pushing on a good project until you give up?
- How hard is it to get you to change your mind when you're wrong?
- How much do you learn from failing?
- How long does it take you to learn something new?
- How hard is it for you to let someone else take the lead?
- How much do you care?
- If we're sitting here a year from now celebrating what a great year it's been for you in this role, what did we achieve together?
- When have you been most satisfied in your life?
- If you got hired, loved everything about this job, and are paid the salary you asked for, what kind of offer from another company would you consider?
- Who is your role model, and why?
- What things do you not like to do?
- Tell me about a project or accomplishment that you consider to be the most significant in your career.
- Tell me how...
- What's your superpower, or what's your spirit animal?
- Why have you had x amount of jobs in y years?
- We're constantly making things better, faster, smarter or less expensive. We leverage technology or improve processes. In other words, we strive to do more--with less. Tell me about a recent project or problem that you made better, faster, smarter, more efficient, or less expensive.
- So, (insert name), what's your story?
- What questions do you have for me?
- Tell us about a time when things didn't go the way you wanted-- like a promotion you wanted and didn't get, or a project that didn't turn out how you had hoped.
I've come to learn that fear is an indicator of what you need to do next and failure just means your learning. Successful people fail often and learn more from failure than anyone else.
On February 21, 2013, the very last day of my twenties, I get to present at the Diversified Ag Conference
in Ephraim, Utah.
Here's my message to the wonderful Farmers & Ranchers who produce our food:
Do I really need to convince you all to use social media? You're here because you think it's important, right? So let's get into some strategy!
"People don't buy WHAT you do, they buy WHY you do it." - Simon Sinek
What is your WHY? This is the thesis of your FARM STORY. Be funny, showcase your family, personality, humor, and character. Tell your audience WHY you choose agriculture...because it's not for the money.
Build relationships BEFORE you start SELLING.
What you do is incredibly UNIQUE, profoundly RESPECTED, but MISUNDERSTOOD.
When you can express WHY you do what you do, people will want to buy your products. They want to buy something with a story attached, someone they have a relationship with. What do you believe in?
Everything has changed. Google search is based on our social graphs. You must start connecting with potential customers who share your values, your WHY.
We are in the dawn of 1-on-1 marketing. You already do this, you're good at it. So start doing it on Facebook, Pinterest, Twitter, and LinkedIn. Small town rules are back and word of mouth is where it's at.
We are in a culture shift. Push marketing is dead. You can't be a quarterback anymore. This is the first time ever where Pull marketing is the right strategy. This is your opportunity to start engaging and sharing your FARM STORY.
Here's what you need to do:
- Create a website with a blog: You can do this for free or really cheap through Wordpress and Weebly.
- Get active on Twitter: Use #Hashtags, short URLs, pictures, Twitter.com/search, and find followers and topics that interest you. Start making connections
- Link your Twitter & Facebook to Instagram
- Start using Pinterest! Pin pictures of your farm, livestock, crops, and chores
- Get professional on LinkedIn. Connect with customers and vendors. Keep it professional.
- Create a YouTube channel: Make short videos 1 minute or less of the normal stuff you do everyday and explain WHY you do it!
Social media is not a platform, that's what your blog is for. Social media are just tools to drive traffic to your blog/website. Everything you share, tweet, and pin needs to link back to your website.
"We must create new agricultural products that provide a renewed opportunity for the next generation of American farmers." - Tom Vilsack, Secretary of Agriculture
Think up an idea for Kickstarter
. Make a video and don't stop until you get funded. Start small, build it up and get big. Be funny. Here's are some funding ideas:
- Ag education
- Ag technology
- Farm camp
- Outdoor cooking
- Share your expertise
Remember what you know and do is UNIQUE. Your skills are marketable and people will pay to learn what you know.
Videography skills can be easily acquired! Make it easy on yourself.
- Get iMovie on iPad for $4.99,
- iMovie on a MacBook is Free. MacBooks start at $800
- Flipcams start at $30
- You can do it all on an iPhone too
Look into FoodHub, it's like the Facebook for Farmers!
Here's the Prezi I will be using to present. Enjoy!
explains how Google recently changed it's search algorithm. This is a HUGE shift, it's not a fad. Social media continues to evolve and disrupt...and it's getting deeper. Imagine how search will change now that it is becoming more and more social?
If you haven't gotten involved, you are way behind. The ROI of social media will take six months to a year. The major investment is in your time. It's a process, so don't treat it like a project. Be patient, many have given up because they got into it thinking they were going to make $$$ right away - this kind of approach is completely wrong.
You have to build relationships and gain trust before you can start selling your stuff. Once you've carefully invested the time and proven that you care, you will begin to see the sales come in from your social media efforts. Trying to sell and push products before relationships are established is just spamming and it's tacky.
The best advice I can give is to get into social media to listen, learn, and share. Be generous, respectful, and kind. Share your personal story, opinion, expertise, and spin on the issues that affect you. Trust me, if you share meaningful content people will listen. Everyone loves a good story.
It takes time to build a tribe so get started.
I'm not a hunter but I've tagged along on a few hunts. They were very eye-opening. I plan to go on my very first hunt soon and I'm looking forward to the experience of becoming more human and procuring my own food.
I've been enjoying these amazing TED Business Talks
on my awesome new LG Tone Wireless Bluetooth Stereo Headset
with my iPhone 5 on my 19 minute drive to work.
It's so refreshing to gain such amazing insight and knowledge every morning before I dive into work.
Here are three perspicacious talks I hope you'll take the time to listen to this week
Every January, myself along with a tremendous committee of caring leaders gets to organize and host the Southern Regional Utah FIRST Lego League Regional Qualifier at Sunrise Ridge Intermediate in Saint George, Utah.
I had such an amazing experience watching these remarkable youth program and build autonomous robots, complete missions on the field tables, give presentations on their innovative inventions, and exhibit teamwork, gracious professionalism, and cooperation.
So you think you know how to search Google? Think again. Improve your search skills by applying these 20 smooth search techniques.