This Fast Company article entitled, "HOW DIRECTOR CASEY NEISTAT WENT ROGUE WITH NIKE’S NEW AD" is all about improv – something I really need to work on. He made the slogan personal and made it count. Now it's viral and it's teaching everyone about doing work that matters to you. Here's the video that resulted:
I’m in the constant process of planning meetings, events, day camps, week-long camps, and many other kinds of expeditions. It feels like all my time is consumed by just planning.
But the important thing I’ve realized is no matter if I plan it or wing it, I’ve got to #makeitcount.
Here’s a video I made for one of my 4-H youth to enter a contest. We worked hard on it and we are still plugging away at getting youth interested in technology. It's fun and we're making it count!
I was asked by AliveUtah.com to write something about social media. I wrote this piece entitled "Is Pinterest Good For Your Business?" The answer is..."Of Course!" Read the article, get a plan together, and start pinning.
Every once in a while I read an article that I REALLY enjoy. I like to read content that is FUN, but it also has to teach me something. I don't read a significant amount of FUN - I tend to only read books and articles that teach me something I'm interested in like right now I'm reading about mobile apps and agriculture...yeah, boring I know.
Matthew Herper at Forbes.com recently wrote this piece entitled "Five Career Lessons From Han Solo." This was a FUN read! First I saw the word "Five" followed by "Career Lessons" and thought to myself, "I've got time for five career lessons, probably already heard them before, but it;s from Forbes so it might be something cutting edge...or not...but I got time for five." Then I read, "Han Solo" and I freaking clicked on that!
I watched Star Wars for Han Solo, The Millenium Falcon, and Chewbacca! I thought Luke was a whiny puts and Darth Vader was just washed up, never thought that guy was scary. Han Solo didn't need a lightsaber or the force, he was cool because he had a gnarly ship, blaster, and a hairy friend.
I hope you have time to read Matt's article, here's a quick preview of the Five Career Lessons from Han Solo:
1) Have an ally who will support you no matter what.
“Chewie and I will take care of this. You stay here.”
2) Be a mentor – you might get paid back later.
“That’s two you owe me, junior.”
3) Don’t be too focused
“Jabba, I was just on my way to pay you back, and I got a little sidetracked.”
4) Trust what you know
“Hokey religions and ancient weapons are no match for a good blaster at your side, kid.”
5) Shoot first
“Yeah, but this time, I’ve got the money…”
If you like Matt's article you'll also enjoy 5 Lessons In Freelancing From Han Solo.
Paul Hill, Ph.D.
I design, plan, and evaluate economic development programs for Utah State University.
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