Today I had the great pleasure of speaking at the Diversified Agriculture Conference in Layton, Utah.
I met so many nice farmers and ranchers, it was my pleasure to discuss one of my favorite subjects: Social Media!
Below is my Prezi and I made a SWEET handout which is downloadable in PDF format. I've also included my talking points:
• This is what we all have in common: Farmers, Hippies, City Slickers, Urban Cowboys
• However, views are distorted because Ag is so removed from consumers
Is There a Disconnect Between Consumers & Farmers?
• Farmers are now <2% of the population
• Does the average consumer know where their food comes from?
• Who’s got some funny stories?
• Homer Simpson Video on: bacon, pork chops & ham
• See how far Ag has come over the years with Monsanto Video
• Without The Farmer…There Is No Food!
• If you’re not in it for the money, why do it?
• Farmers work because of: Tradition, Passion, Fun & Price in feeding the world
What’s the Issue?
• There is currently a BATTLE for INFLUENCE on the Internet
• Most of Ag does not even know it’s going on because they’re so busy PRODUCING everyone’s food
• Right now Ag is the Silent Minority
• These groups have an AGENDA: Peta, Humane Society, Greenpeace, Farm Sanctuary, Sierra Club
• They have great POWER & INFLUENCE online throughout social media forums.
• But do they see the big picture? Think about horse harvesting laws?
• They are controlling the image of Ag & making it harder for Ag to feed the world
Is Social Media a Fad?
• So what if Anti-Ag groups are big in Social Media?
• Does this really matter?
• Is it a bubble? Will it go away?
Social Media Stats
• FYI: It’s here to stay
• BTW: the world is going MOBILE
• If you disagree, throw your cell phone in the trash on your way out because Facebook reached 50M users 3x faster than cell phones did
• Social Media is now the “Great Equalizer”
• This is how Obama won the Whitehouse in 2008 & how his campaign raised over $750M to defeat Clinton and McCain
• This is how Obama will raise $1B in 2012
• Liken Social Media adoption unto adoption of Telegraph: LINCOLN vs. LEE
• TV & Newspapers are losing their footing, struggling to adapt, fighting change
• Declining in trust and credibility because they’re really slow compared to news from blogs and social media networks
• Learn about the “New Media” – watc the AgChat Video
What is #AgChat?
• This is the most important takeaway: Join the Conversation
• From 6-8pm MTN time in Utah
• Tip-toe in first, listen + learn…then share
• Twubs.com/agchat click on the links, read, learn the issues
• Get comfortable and eventually participate!
Now, Tell Your FARM STORY
• This is how we can influence the conversation
• Consumers deserve to have farmers answer their questions about food...right?
• How else can you contribute?
• Farmers know what BS smells like…so DISPEL MYTHS
• Start with ONE Social Media tool and get to work
Twitter for Social Networking
I've found Twitter most useful for professional networking with fellow Cooperative Extension/4-H professionals across the nation. I think I have three friends that are actually on Twitter, so I don't use it to post about my personal life.
Here's a Prezi I used to teach about networking through Twitter at a recent conference.
Also, I made my handout downloadable below.
Start tweeting, it's really fun! Never in history could a young geek like me converse with nationally recognized CEOs, large corporations, celebrities and really anyone with similar interests from around the world.
Drop me a line and let me know if you have any questions.
Jobs That Go Unfilled
Today I attended the monthly "Dixie Techs" meeting with like 80 other geeks, freaks and nerd-jocks. It's a luncheon from 12-1pm that takes place every first Friday of the month at Dixie State College of Utah. They always have a great speaker and you get free pizza too!
I found this networking event very intriguing. I noticed that every software, web and mobile app developer was hiring. A friend of mine is a computer science professor at DSC and he had a dozen business owners asking him who he had in his program that was graduating soon. These guys were salivating over computer science talent – they were even interested in kids who still had a year left in their undergrad. As I found out, there were not a lot of students in the computer science program.
Then this evening I came across this article about online ads for computer science jobs in Utah being up more than 15% in January. As I read on I learned that “while there are more than 25 job seekers for every open position in fields like construction, the exact inverse is true in technology, health and science-related jobs.”
My friend and I believe our First Lego League (FLL) program, which is a partnership through the University of Utah, Dixie State College of Utah and Utah State University (my 4-H Robotics Program) is a feeder program to these higher education institutions. The demand is so high right now for tech jobs, if you have a kid that is even moderately interested in techy stuff then I encourage you to help him or her find their inner geek and get them involved in Lego Robotics – it’s a great platform for youth to learn engineering, design, and programming.
I am proud to announce that one of Utah's 4-H Robot teams in SLC won one of the top awards given at the Utah FIRST Lego League Championship State Finals! The team “Lego Bistro” earned themselves the "Innovative Solution Award!"
This award is given to the team who comes up with the best idea and presentation on this topic: “Can FIRST® LEGO® League teams improve the quality of food by finding ways to prevent food contamination?”VOTE HERE
Learn more about their project by visiting the Lego Bistro Blog. Lego Bistro has an incredible idea, but we need your help to take them to the next level. The next step is earning a development grant that will allow them to take their idea to market. Here's the scoop:
Paul Hill, Ph.D.
I design, plan, and evaluate economic development programs for Utah State University.
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