A Shortsighted View

I have shared in Gary Vaynerchuk's conviction for a very long time. He breaks it down:

• The battle of marketing is now going to be individual. We are in the dawn of one-on-one marketing.
  
• How ironic: the internet has brought things back to "small town roots" - most people have forgotten about this and what the world was like before the Internet was in our pockets.
• Businesses are not running the marathon, they're running the sprint. So they fail because they are not worried about the lifetime value of the customer and customer retention.
• Businesses are treating social media like a one night stand, trying to close on the first transaction.

Those who "get this" now will be much farther ahead than the shortsighted transactional "salesman" trying exploit as many people as possible just to turn a few bucks. Wouldn't you rather have a network of people that will sustain your career for years ? The latter requires building, caring, creativity, and emotional labor. Are you up for it?