WeFollow is a cool site for anyone who's into Twitter. It's a social directory, so if you're in an industry and want to look for other people who have the same interests as you, search by key words and find those most followed folks.
I searched for a term that didn't exist and this was what came up:
Now I'm blogging about this not only because I'm a huge fan of Back to the Future, but because I believe that everything a company does needs to go back to marketing. Instead of returning a lame response like "Sorry, the page you are looking for does not exist," I got this hilarious response and here I am sharing it with you.
This is just a creative way to include a marketing angle in every aspect of your cause. I've seen this kind of clever stuff before and I think organizations are really starting to catch on.
I think and write about leadership.
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