Say "Extension is Broken" out loud. Does this make you feel uncomfortable? I once read that, "Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more."
Like it or not, I'm back for more in this series about How to Fix Extension. Here are three ideas I'd like to share:
1. Every Extension professional must become a social media expert. For many Extension professionals the excuse is, wait, here it is, "I don't have enough time." Yeah, I don't either. I have to make time because I understand it is the future of communication. The infrastructure is in place for you and I to reach and serve more people than any Extension agent ever could in the past 100 years. I am constantly studying how I can better use these new mediums to my advantage. Now, I realize I am different. If you're reading my blog, you are too. For many stragglers, it will never be a priority unless it's made a priority. I'm going to make a wild statement:
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