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How to Rock Your Extension Appt. with These Easy Tools

3/11/2014

12 Comments

 
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Last week at USU Extension's Annual Conference I had the opportunity to give a presentation entitled, "Fixing Extension by Utilizing Innovative Technology," with two other colleagues whom I look up to and respect a great deal. While we focused on positive solutions to the relevancy gap Extension faces and how we can close it using various mobile and web apps...I still managed to offend a few colleagues. On the anonymous evaluation sheets I got back, my favorite quote was:

Can you imagine writing a blog when you worked for Nike or Coke & saying the company "is broken?" You would be fired. 

In response, "Yes, I can certainly imagine doing something like this." If something is broken, I'm going to say it...and I'm going to give my input on how to fix it. I might even try to rally support. I just can't accept the status quo. I just can't let the Emperor parade on by without exclaiming, "But he isn't wearing anything at all!" Nevertheless I appreciate the feedback, no matter how much I disagree, my intention is to be completely respectful to everyone.

During the presentation I rattled off a list of some of the tools I use to be an effective 21st Century Extension Professional. Did I provide a handout, no. If it's important to you, write it down. I'd rather save a tree than print off a useless handout that will never get used. I did promise to provide a the list, so here it is: 

Google+ Hangouts - Great for video conferencing with colleagues and volunteers far away...or even nearby

Google+ - I use this network to reach groups of people with shared interests that overlap with 4-H and Extension i.e. Maker Movement

Google Author - Do you publish? Better set this up if you want to be legit

Google Scholar - Again, do you publish? Make it easy on yourself

Remind101.com - Safely remind clients about Extension events or make announcements. You have to get them to subscribe to you first 

iMovie - Anyone can make their own videos. The easiest video editing software you can use to make marketing and instructional videos about your Extension programs

Instagram - engage with your younger clients by storytelling via photos and 15sec videos. This is where the teens are, a great platform to market 4-H

Facebook - You get no link on this. If you don't have a FB by now you are a laggard. If you have held out this long, don't bother. Nevertheless, still a useful platform for engaging with clients via storytelling, photos, flyers, videos, and contests. The teens are not checking in as much, but their parents are

LinkedIn - Your living breathing CV. Ask for recommendations from clients and colleagues. You need a professional reputation - get there, finish your profile and add a picture. Also great for volunteer recruitment, professional development opportunities, and marketing towards an older, more educated demographic

YouTube - No link here either, you should have it bookmarked already. Create your videos, slideshows, infomercials, instructions, and stories in iMovie and post them on YouTube. Then share them on your social networks

Twitter - This is my PLN (Personal Learning Network). I follow people I can learn from. I use twitter.com/search to listen and engage with people I share similar interests with. Facebook is where you lie to your friends, Twitter is where you're honest with complete strangers

Eventbrite - This is where you do your event registration. Apps for check in are smooth too

Mailchimp - Spam your clients with elegant emails that they won't read. Sure, marketers have ruined email, but I still send a monthly newsletter and currently have a 64% open rate

Blogging (Weebly, Wordpress) - You're an expert without a website, yeah that's real professional. These are cheap and easy. There are tons of  others out there. I just like these a lot

Google Voice - Despise listening to voice mail as much as I do? Get text transcripts and manage your voicemail like gmail

Basecamp - The absolute best team collaboration tool. Not free, but I would pay more for it than I am right now

eXtension - I go here for professional development webinars and to answer questions in the Ask the Expert system

Amazon.com - "Dude, that's awesome and it got here so fast." Ever heard of Amazon Prime? So worth it

CodeAcademy.com - Modules I use to teach and learn computer science languages

Code.org - Fun computer science curriculum and a perfectly designed movement. So simple, Extension could learn a lot from this nonprofit

Scratch - A simple introductory computer science language developed at MIT. So basic and simple for beginners

MIT OpenCourseWare - FREE online course materials for subjects from computer science to environmental earth science

Doodle - The easiest way to schedule a meeting with multiple people

Paper.li - I use this tool to curate and share the articles I read and write with followers on Twitter. Anyone can use it for free when trying to curate and share content.

I use more but this is all I got for now. I apologize if you already use most, or all, of these tools. Believe it or not some people have never heard of any of them. If you've got some tools that I have not listed please leave a comment. I want to know what you're using.
12 Comments
Dennis Hinkamp
3/11/2014 06:52:55 am

There are couple on your list I have not seen before, thanks. I would add ISSUU.com (or ISSUU.com/USUExtension) because the PDF is the worst reading experience on the Web. Also Lynda.com the best $25 a month you can spend if you want to learn technology. You can find similar stuff for free on YouTube but Lynda saves you a lot of time because its tutorials are vetted. And, if you are employed by USU, please, please use Qualtrics (usu.qualtrics.com) and get that silly survey monkey off your back.

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Paul Hill link
3/12/2014 10:55:23 am

You're welcome Dennis. ISSUU is awesome, can't believe I've never been there before. Bookmarked! I love Lynda, wish everyone had it. That would solve all the calls I get from colleagues on how to do techie stuff.

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Dennis HInkamp
3/12/2014 12:08:08 pm

This just in...Google Docs just got a whole lot better...free conference call collaboration. https://www.youtube.com/watch?feature=player_embedded&v=m1DU3W22g1E

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Dennis HInkamp
3/12/2014 12:08:46 pm

This just in...Google Docs just got a whole lot better...free conference call collaboration. https://www.youtube.com/watch?feature=player_embedded&v=m1DU3W22g1E

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Paul Hill link
3/17/2014 05:02:50 pm

This is sweet, I just started using UberConference today. Loving it! Will be using this a lot from now on.

Paul McKenzie link
3/13/2014 12:24:12 am

An on-line survey tool? I know a lot of folks use Survey Monkey. Or there is a survey function in Google Drive. Personally, I use a proprietary NCSU tool, which is nice because it's "branded". Also, couldn't live without document collaboration tools in Google Drive. Great post!

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Paul Hill link
3/17/2014 05:05:52 pm

I use Google Forms for all my surveys, but similarly USU uses Qualtrics. I just checked it out and it's pretty clean. Still partial to most things Google. Drive is an essential tool for all mobile Extension professionals. I still find it amazing that so many do not even utilize it. I couldn't do my job without Google Drive.

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Dennis Hinkamp
3/18/2014 12:59:26 am

but you are going to love how Qualtrics does all the basic stats... standard deviation, mean, variance for you...and spits out PowerPoint slides with table and charts https://usu.co1.qualtrics.com/CP/Report.php?RP=RP_8jJTEa8nkzEMXSl

Paul Hill link
3/19/2014 10:35:27 am

Okay, now I'm sold. Google Forms doesn't do that! I'm using it for the evaluation I'm doing on my 4-H Code Clubs.

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Jerry Thomas
4/3/2014 09:59:50 am

If your institution does not have Qualtrics you can still access and use it via eXtension using your eXtension ID. No cost - it is part of the eXtension package along with Google Drive via their Google Apps (great for multi-state work with Extension peers). Nice list - thanks for sharing.

Reply
Dennis Hinkamp
4/3/2014 10:06:44 am

Hey that is great. I never thought to look because we have it free here at USU. I'm really on a campaign to get people to ditch the monkey.

Kathy Riggs link
3/20/2014 09:49:20 am

Although I'm not convinced my brain can handle all these avenues of applying technology, I realize I need to get on board with a few key options. I actually am connected a couple of ways Paul mentions. My next step is to set up a Google hangout- wish me luck.

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    Paul Hill, Ph.D.

    ​I design, plan, and evaluate economic development programs for Utah State University. 


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