Gary Vaynerchuk explains how Google recently changed it's search algorithm. This is a HUGE shift, it's not a fad. Social media continues to evolve and disrupt...and it's getting deeper. Imagine how search will change now that it is becoming more and more social?
If you haven't gotten involved, you are way behind. The ROI of social media will take six months to a year. The major investment is in your time. It's a process, so don't treat it like a project. Be patient, many have given up because they got into it thinking they were going to make $$$ right away - this kind of approach is completely wrong.
You have to build relationships and gain trust before you can start selling your stuff. Once you've carefully invested the time and proven that you care, you will begin to see the sales come in from your social media efforts. Trying to sell and push products before relationships are established is just spamming and it's tacky.
The best advice I can give is to get into social media to listen, learn, and share. Be generous, respectful, and kind. Share your personal story, opinion, expertise, and spin on the issues that affect you. Trust me, if you share meaningful content people will listen. Everyone loves a good story.
It takes time to build a tribe so get started.
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Paul Hill, Ph.D.
I design, plan, and evaluate economic development programs for Utah State University.
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