In my last blog post I wrote about how unnecessary business plans are because nobody knows the future. It sure would be nice if the line graphs always went up and up...but that's not reality. Here in this video Derek Sivers, author of Anything You Want, explains the following:
1. A complex and thorough business plan does not guarantee success
2. How business plans can change quickly
My favorite quote from this video is:
"No business plan survives first contact with the customer."
Check out this case study to learn the above principle in great depth and these other lessons:
I design, plan, and evaluate economic development programs for Utah State University.
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