Why Service Must Be Remarkable

You can impart remarkable service that will set your products and services completely apart from every other in your market. It's possible because you are unique, creative, and capable of making friends.

It's going to cost you though. You're going to have to care more...a lot more. But, here are three reasons why you have no choice:

1. Remarkable Service Makes You Remarkable. 

• It's not all about selling a good product, pushing it out into the market, and making a lot of money. Zappos sells the same products as any department store for about the same price. I can get the same pair of Converse All-Stars at a shoe store in the mall, but I choose Zappos because they appreciate it, pleasant to deal with, excited for the business, and willing to jump through hoops for me. Zappos has made customer service their number one priority. They are a service company that happens to sell shoes.
• Treat your customers in a way that makes them feel like they matter to you. They will notice the difference and you will be remarkable in their mind. People remember remarkable amidst all the noise in the market.
  

2. Remarkable Service Makes You Trustworthy. 

• Every customer carries a special set of needs and circumstances. So remarkable service requires a personal touch. That means you must interact with customers on a personal level that leads to relationship building.
• Customers remember the people and organizations they matter to and have relationship with. I buy my glasses from WarbyParker because I know and trust them.
• Want your customers to trust you? Prove to them that service matters to you. Care enough to make service a priority. Remarkable service leads to trust which is followed up by sales.
  

3. Remarkable Service Makes You Better. 

• If service matters to you, then you must be constantly connected to customers. Get back to them...promptly. Find out what you are doing right and where you can improve. If trust exists in your relationships, you'll get honest feedback.
• You get an invitation to take a survey on every Walmart receipt, right? Despite the chance to win a $5000 Walmart gift card, how many times have you taken the survey? Exactly, same here.
• When was the last time a friend asked your for your opinion? You gave it to them, right? You're more likely to offer your opinion or feedback to help them improve because they will actually listen to you. They care about you and you care about them. 
• Customer feedback is worth its weight in gold because it saves you time and money brainstorming and performing market research. Besides, wouldn't you rather talk to your friends over analyzing market statistics?
  

Remarkable customer service has to be part of your strategy. If you're going to "get around to it" you never will. Make a plan and start leading by example. Live it with your example before you make a power point presentation about it.